Q: “Hey David, I’ve been a community professional for 7 years but the recent job market has made me consider changing to another field where there are more opportunities. I still want to build community, but I’m thinking I might have more success getting a job with a marketing title. How important do you think it is to have “community” in my title?”
Love your message David - totally with you on always bringing it back to business results. And I promise one day I will definitely remember to use your repost "community, bitch" 🙌
In the last months I hear a lot about this downturn on community managers, but I hope there a few others that experiment a better story. I can share mine: as a community builder, in the last month I got to report directly to C-level, to our CMO (from being bits and pieces in different departments, to be taken fully as an entity and build directly with the leadership); we made objectives related to Developer Adoption (we are in software automation, enterprise) part of the large organizational strategy, not only something granular only for my team, product marketing or product; together with my team, these months we invested the most in cross collaboration with all the possible departments in the org. and generated joint initiatives, involved as many as possible to care and contribute and see value in interacting with the community.
I know there are many fellows who are negatively impacted these days, I don’t want to minimize the struggle, my intention here is to influence in the direction that there are still good things happening for the community function and for the good and health of professional communities. Thank you for continuing to advocate for the industry, David!
I just started a new gig and KEPT my community title, adding "Growth" to it - Head of Community & Growth - to help folks that might not know about community understand that it better. Always have been + always will be a community builder!
Love your message David - totally with you on always bringing it back to business results. And I promise one day I will definitely remember to use your repost "community, bitch" 🙌
Same questions for social media managers or influencer marketing managers. It all comes down to bringing revenues.
In the last months I hear a lot about this downturn on community managers, but I hope there a few others that experiment a better story. I can share mine: as a community builder, in the last month I got to report directly to C-level, to our CMO (from being bits and pieces in different departments, to be taken fully as an entity and build directly with the leadership); we made objectives related to Developer Adoption (we are in software automation, enterprise) part of the large organizational strategy, not only something granular only for my team, product marketing or product; together with my team, these months we invested the most in cross collaboration with all the possible departments in the org. and generated joint initiatives, involved as many as possible to care and contribute and see value in interacting with the community.
I know there are many fellows who are negatively impacted these days, I don’t want to minimize the struggle, my intention here is to influence in the direction that there are still good things happening for the community function and for the good and health of professional communities. Thank you for continuing to advocate for the industry, David!
I just started a new gig and KEPT my community title, adding "Growth" to it - Head of Community & Growth - to help folks that might not know about community understand that it better. Always have been + always will be a community builder!